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Introduction Business plan is a summary of what project or business intends to carry out. It outlines both short-term and long-term goals of the business. Business plan is important because of many reasons. One of the reasons is that it assists in focusing the ideas of the business. Additionally, it serves as a feasibility study […]

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Previously, the brand name that Starbucks created was not the best one. However, nowadays, it is known for being broadly accessible, popular and having the gourmet forte espresso. Clients have additionally indicated that the stores are clean and stated that they are generally fulfilled by the Starbucks products. The following paper discusses the employee relations, […]

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American fast food chains have been spreading abroad at an immense rate; this situation has baffled many people. Notably, the main cause of this trend is the need of maximizing profits and staying relevant in the market. However, this leaves many questions unanswered. For instance, people interested in the market trends have focused on exploring […]

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Starbucks Corporation is one of leading roasters, marketers, and retailers of specialty coffee that started operating in the 1971 in Seattle, United States (Thorn, 2014). Alfred Peet who operated Peet’s high quality and equipment company inspired the business. The original store still stands until the present. Starbucks bought Peet’s in 1984. The business operates widely […]

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