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Factors that Facilitated the Managerial Turn in Modern marketing in 1950s America Before 1950, marketing was largely descriptive rather than prescriptive. During that time, microeconomics still influenced the prevailing functional, institutional, and commodity schools of marketing thought. The institutional school classified various market actors, such as wholesalers and producers, while the commodity school focused on […]

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Over the recent years, loyalty programs have become vital in relationship marketing in various industries today. Using these programs has been important in the encouragement of customer loyalty. In many retail companies, customer loyalty is a major factor in ensuring success since keeping existing customers is relatively cheaper than trying to draw new customers. These […]

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Introduction Consumer behavior is a vast area of study that has limitless opportunities that any firm can exploit to attract consumers to its product. It analyzes psychologies of how consumers think, feel, reason, and choose between different competing products. Business organizations always try their best to understand consumer shopping behavior to influence their marketing strategies. […]

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At an increasing pace, contemporary businesses tend to create sophisticated marketing campaigns, especially with regard to cause-related marketing (CRM). Galan Ladero, Galera Casquet, and Singh (2015) have aptly noted that, “Today, consumers are willing to reward the companies that give back to society by paying more for their goods and services” (p. 52). This concept […]

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In an organization, organizational structure is the arrangement of different task division both as  supervision methods and also working schedules that provide the organization the way to achieve its main purpose at the end (Ravishankar, 2009.). It can also be defined as the way in which an organization’s employees look at their working environment. The structure […]

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Decision-making is an essential task that a manager should perform with the highest level of concern. Good decision-making means that the business is booming but when choices are poorly made it is the worst experience ever. For instance, in Mattel’s case study, it is clearly evident how cognitive errors made by the managers can result […]

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