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The choice of the media through which to communicate to the target market can determine the success of a product launch. On the other hand, the characteristics and the nature of the prospective customers influence the decision on the media to use. Ford Motor Company’s choice of Fiesta Movement on social media was a risky […]

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Introduction Compensation practices have an outstanding impact on the success of any company because they affect the productivity of labor forces. Besides, modern organizations also attempt to empower employees with resources and flexibility to make them successful at work and have healthy, balanced life (Microsoft, n.d.). Microsoft Corp. is one of the publicly traded companies, […]

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There is a developing trend among the hospital administrators of investing and implementing a computerized physician order entry (CPOE) system. These efforts are aimed at improving safety and accuracy of medical data, information, and reports. A CPOE system is designed to solve such problems as poor and illegible handwriting on prescriptions and errors in data […]

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Introduction Managers who initiate and lead different projects must demonstrate passion and commitment for what they do. They must help members of their teams to assume responsibilities, gain experience, stick to the best management principles, and play according to the demands of the client. There are some best practices in project management that serve as […]

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The Role of Logistics and Transport at Education Establishments Nowadays, the means of transport has become an inevitable part of our life. Different vehicles deliver any goods to every part of the planet. Internet shopping, importing and exporting the production from abroad demand using efficient air transport, as well as organize the delivery of the […]

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The products under review are motor vehicles from the German carmaker Audi. The cars fall into the luxury segment of the market alongside with Mercedes, and BMW. Major production activities take place at Bavaria, Germany with nine facilities across the globe. Having emerged relatively late, Audi has surprised many observers by capturing the market that […]

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