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Introduction Advertising has a significant impact on people’s buying behavior, choices and trends. Advertisements are exposed to an audience with varying perceptions, values, attitudes and beliefs. This is attributable to a wide range of lifestyles, family histories and cultures. As such, people react differently. While some find certain adverts attractive, others are offended. Therefore, the […]

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Unlike other addictive disorders, pathological gambling is an impulse control disorder that does not involve the use of an intoxicating drug. It bears similar features to other addictive disorders, although it is not always obvious when someone is addicted to gambling. Numerous researches are being published, analyzing the nature of such compulsive behavior and proving […]

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Divine Comedy is an epic poem by Dante. The comedy is well known not only in the Italian literature but also emerged as one of the greatest literature works worldwide. The imaginative vision of the poem represents a view of the medieval world since it developed in churches. On the other hand, the themes, which […]

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Candy is a deep movie about love and human weaknesses that destroy all the best inside a human being and around him or her (Armfield, 2006). A young married couple dependent on drugs is considered in the center of the plot. Initially, their life is full of love and happiness when they meet and fall […]

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The best way to influence the life of a human being is by targeting one of his/her five senses. Sight is one of the most important influencers as it is direct and most memorable (Casey et al.). The impact that is drawn through watching is greater as one can be able to store whatever they […]

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Abstract Leading organizations across the world have embraced the use of multicultural teams in attaining project goals. The world is increasingly becoming a little more diverse. In the same manner, the workplace is becoming more and more multicultural as cultural diversity is important to most organizations. Pay disparities, affirmative action and political correctness continue to […]

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