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Toyota Company Business


Toyota's business objective is to achieve endless growth and improve its business value by contributing to the society and attaining customers' lasting trust through global processes and through products imitating Toyota's innovative technology that are aimed at the local demand in each market. The motorised industry is extremely reasonable all over the globe and is anticipated to change considerably in the future. Thus, to react to changes in the environment and realise further development, Toyota will coalesce as a group and follow the 2050 agenda (Simon, 2009). The corporation has a global vision for 2015 that Toyota will lead the way to the future of movement, inspiring lives all over the world with the most benign and most accountable techniques of moving people. Through people’s obligation to quality, persistent innovation, and esteem for the planet, people intend to exceed potential and be compensated with a smile.

Solutions are consequential of the objectives, which target to resolve inherent flaws of present day supply chain platforms. Essentially, solutions set forth in this business situation delve on the flexibility of cooperative plug-in host to the current supply chain process and gradual system modifications. Many possible solutions have been proposed with regard to efficiency and cost effectiveness to allow management and optimisation by using agent technology. The company’s book is to be the most esteemed and successful enterprise, presenting customers with a wide range of products and resolutions in the vehicle industry with the top people and the finest technology. Mission of Toyota is to offer a safe and comprehensive journey. Toyota is emerging with numerous new developments from the viewpoint of energy saving and expanding energy sources. Surroundings have been the first and most essential issue among main concerns of Toyota struggling to form a successful society and a clean world.

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Environmental Aspect

In a general perspective, all business organisations are in the long run engaged in a basic activity called transformation of inputs, i.e. resources, into productivities like goods or services rendered. Businesses perform activities that link a firm with the external world. Within an organisation, business is controlled by the comportment of its workers, administration, or decision makers. However, an outside business considers a score of influences, which vary from customers to challengers and the state. Hence, a business cannot be autonomous of the effects of these external aspects. It should also be distinguished that a business has complete control over internal dynamics; it has no authority over external influences. So, habitually it becomes essential for business companies to alter their internal choices and guidelines on the foundation of pressure from external elements (Rapp, 2000).

Toyota considers a variety of efforts like plummeting energy use, helping with reduction in traffic jamming, and reducing greenhouse gas releases. The company has reduced energy usage by 22 percent and is now targeting to raise that percentage to 35 percent. A number of Toyota’s accomplishments have come in terms of waste lessening and recycling techniques. CO2 emissions have been reduced as energy conservation has been abridged by making proper use of night surplus steam energy in the organisation’s plant and swapping the energy source to stream energy in some regions where heavy oil had been exhausted. Toyota Motor Europe considers climate change as one of the most important global environmental concerns and acknowledges that it poses a hypothetically serious risk to a broad spectrum of human living environments and ordinary homes.

Global automobile industry does not only belong to the American and European civilisation, but also to the Japanese one. Presently, in the United States there are different types of Japanese cars on the streets and Japanese car industry is rapidly developing on the whole. Statistically, Toyota has 15.9 percent of global market share all over the world and it continues to rise. In its advertisement, Toyota Company offers an observation of American vehicle manufacturers and it is an encouraging message. A giant contestant offering market competition from Japan for American vehicle brands is the most significant concern to rise.Rivals are not the only problem for American car brands, but they also have to think about oil concerns, green environment, public transportation schemes, and fragile global commerce.

Firstly, global oil price keeps escalating since the world’s needs are higher than the Middle East supply and oil has turned out to be a major natural energy resource for the whole world. This is the key reason why the oil price keeps escalating. Besides, green environment bespeaks a trend all around the world, particularly in terms of the global warming through solar radiation, carbon dioxide gas emission, and recycling. In order to resolve this kind of problems, a hybrid car has become a tendency with a view to decreasing the rate of destruction of the green environment. Another issue is that more states are introducing efforts to make people use public transportation. However, underground, railway, and rapid shipment systems are key kinds of transportation in metropolises. It can have an enormous impact on the automobile industry. Finally, frail global economy can be a feature that makes people purchase fuel-efficiency cars, which are mostly the Japanese ones (Weathers & North, 2010).

Political Factors

Government’s politics plays a crucial role in the stability of the Toyota Company. It forms influence on the state’s holdings that are endorsed by contemporary circumstances of the economy. Capital markets establish the situation for an alternative approach to capitalisation for any company and organisation. Existence of skilled labour in all ranks can be determined and swayed by the governmental policy in the political landscape and other regional organisations. Global financial climate and inflation influence interest rates. Thus, in case with the bank of England, finance and interest of the company are grounded upon the government’s interest in the company.

Toyota’s Economic Aspect

Economically, the Toyota Company has faced challenges of different kinds as the market demand keeps fluctuating. First, operating loss was experienced by Toyota in the seventies though it was temporary. However, after a period of ten years of fast development, the company can no longer evade the slowdown afflicting the global economy. It anticipates an operating loss of $1.6 billion for the current financial year with operating profit of $25.2 billion per annum earlier on. Economic recession hits Toyota with $2 billion in losses because of recession in global markets. Toyota strives to be a really international industry by regarding all people across the globe and endorsing management with a focus on all its investors.

Vehicle industry has several manufacturing companies and the main rivalry comes from such big companies as Mercedes, BMW, GM, Ford, and Volkswagen. Working in different nations will influence the return on investment and the cost of resources used. Other risks for Toyota may include public transportation, which is encouraged by the state by imposing heavy taxation. Upsurge in prices of fuel may also influence sales of the company as individuals would choose to use other cheaper means of transport.

Toyota’s Social Aspect

Toyota's efforts to unleash exclusive vehicles to the business market depend significantly on the workmanship and industriousness of the personnel who build fragments for trucks and automobiles, which is admirable. It is the reason why Toyota believes that it is necessary to support communities where its contractors are positioned (Gitman & McDaniel, 2009). The company has recognised and implemented the Community Connection program in order to express gratitude to its suppliers for their commitment and hard work. Till now, over $1 million has been donated to sixty-three non-profit companies in suppliers’ cities all over the globe by Toyota and its dealers. Companies ought to be well-informed about demographic transformations as organisation of the population by ages, prosperity, and areas can have an imperative impact on needs as a whole and on a desire for specific services and products. Risks to existing producers might be escalating as chances for market segmentation and diversity alter.

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Toyota’s Technological Aspect

Technologically, the Toyota Company is unceasingly at work implementing the technological knowhow of the future into automobiles of the present (Gitman & McDaniel, 2009). Technology is a familiar component that is a part of any automobile commercial activity. The Toyota Company is working on several avenues to increase product quality that have minimal or no harm for the public and environment. In cooperation, both service and manufacturing business industries can be offered by contemporary technology. However, its acquisition will necessitate funding and workers’ training required before it can be employed. Toyota has established new technologies relating to adjusting engines so that they can utilise alternative fuel sources, for instance, compressed natural gas (CNG) in preference to petrol and diesel.

Legal characteristics of the Toyota Company comprise concern regarding serious matters like planning international policies and accomplishments, business ethics and legal agreements, risk management, social influence, and new settings. The global automotive industry depends on particular laws and governmental principles, including the ones relating to vehicle security and ecological matters like release levels, fuel budget, noise, and general contamination. Specifically, automotive companies like Toyota are expected to employ and incorporate safety measures for recalls of vehicles that do not or may not abide by the safety ethics, laws, and constitutional principles. Furthermore, in order to ensure its customers of safety of Toyota’s vehicles, the company may choose to willingly implement recalls or other safety procedures even if the vehicle complies with the safety norms imposed by pertinent laws and state regulations.

Several governments also levy tariffs and other trade obstacles, impose taxes and levies, or regulate price and exchanges. Toyota has suffered from these aspects and anticipates experiencing them in the future, which may result in significant costs needed to conform to these principles. If Toyota introduces products that lead to safety measures like recalls, Toyota may suffer various costs, including costs for free maintenances. Additionally, a new statute or modifications in the current law may also expose Toyota to extra expenses in the future. In case Toyota experiences significant costs associated with implementation of safety principles or with compliance with laws and governmental principles, Toyota’s financial situation and outcomes of operations may be unfavourably impacted.


In conclusion, Toyota is bound by various risks relating to conduct of the business on a global scale. These risks include natural disasters, political and economic instability, fuel scarcity, and disturbance of the social infrastructure. In case key markets where Toyota operates, supplies parts and components, and manufactures its products are affected by any of these occurrences, it can lead to delays and disruptions in the Toyota’s business. If significant or prolonged interferences or delays connected with Toyota’s business operations occur, it may unfavourably affect Toyota’s financial condition and results.