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Cultural Changes Inside Worldwide Telecommunications


Leading organizations across the world have embraced the use of multicultural teams in attaining project goals. The world is increasingly becoming a little more diverse. In the same manner, the workplace is becoming more and more multicultural as cultural diversity is important to most organizations. Pay disparities, affirmative action and political correctness continue to influence recruitment practices. Most importantly, any progressive workplace ought to have employees from different ages, genders, religions, ethnicities, religions and wide-ranging cultures. However, combining people from dissimilar backgrounds can create tension within a workplace. Such changes in organizational cultures due to workforce diversity have positive as well as negative impacts on communication and existing teamwork. However, differing insights and perspectives from every individual drives organizational success. The purpose of the current paper is to discuss the ubiquitous challenges common in multicultural working environments. More specifically, the current paper attempts a forecast on probable cultural changes within Worldwide Telecommunication. Towards this end, the paper provides a succinct analysis of the effect of multicultural workforce on teamwork and communication in big companies.

Keywords: Worldwide Telecommunication, customers, companies, environments

Cultural Changes Inside Worldwide Telecommunications


Worldwide Telecommunication Incorporation (Inc) is considerably a fast-growing and innovative telecommunication company that provides communication solutions for customers across the world. Worldwide Telecommunication offers equipment, computers, e-mail, wireless services, satellite television, cellular phones, calling cards, pagers, voicemail, web services, equipment, etc. Worldwide Telecommunication provides these products as well as services easily due to an international workforce that change continuously. The growth in international personnel necessitates the need for the company to accommodate their diverse and varying needs. As newfangled workers come aboard, the company has their requests and requirements. Worldwide Telecommunications has to fulfill the needs of employees at every level regardless of impending cultural barriers. Workers’ needs are complex while others are basic. Nonetheless, Worldwide Telecommunications is positioning itself to address the challenge. The multicultural workforce permits a company to operate effectively and serve every customer both internationally and locally (Katz, 1997). Worldwide Telecommunications is an equal and fair opportunity-employer that employs people in spite of their cultural backgrounds.

Cultural Changes within Worldwide Telecommunications

Since 1986, the company has influenced its own clientele tremendously through consistent provision of greatness through enhanced customer service. Worldwide Telecommunications has distinguished themselves in various ways. The company has created avenues for integrating data, voice and video components. They also provide phone services platforms that make data, video and voice components available from personal computers. Using multicultural diversity, Worldwide Telecommunications has established itself as a global brand through perseverance, dependability and hard work. Worldwide Telecommunications’ success is dependent on its employees. Team cohesion and hard work offer better communication amongst team members. While critics argue that multiculturalism breeds serious problems like lack of unity or communication, Worldwide Telecommunications has capitalized on multicultural diversity to realize unity. Teams raise various opinions. Each team member possesses different abilities. Some may have proficient communication skills while others are hardworking and intelligent. Coordination of these opinions, skills and ideas develop an organization. Employees can also learn from one another. Such changes will give Worldwide Telecommunications tremendous advantages. Worldwide Telecommunications appreciates the fact that indeed, multicultural projects have become the norm across the globe. For this reason, it has become important for Worldwide Telecommunications to inculcate amongst its employees the need to embrace cultural diversity in executing projects. This is important in averting potential risks.

As a world famous company, team members deal with customers of different cultural and language backgrounds. The availability of a multicultural human resource gives Worldwide Telecommunications a cutting edge over its competitors. Indisputably, cultural diversity assists the company to realize its goals. Successful teams provide collective decision-making processes that are overly more productive compared to working as an individual. Business organizations using a multicultural approach profit from thorough academic research that define the multiculturalism crux as the problematic sharing of valuing difference and power (C. Barnes & Co., 2000). Worldwide Telecommunications takes advantage of cultural diversity in employees to create enhanced communication skills that help the company in bolstering customer service and improve workplace relations. This approach is important in telecommunications industry since technology has enhanced global communications. Worldwide Telecommunications has adopted this as one of its internal policies. Through hard work and internal diversity coupled with placement of focus on technological advances, Worldwide Telecommunications is able to establish itself as a global leader in the competitive telecommunication market. Through globalization, the organization can create the need for diversity and acceptance. This will enable the company to meet challenges and excel.

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When an organization’s workforce hails from dissimilar cultural backgrounds, it presents difficulties in promotion of teamwork and communication. This is primarily because of the different speaking styles as well as their communication skills. Large companies stand at a more challenging position since their teams are situated in varied areas across the globe. Teams with members dispersed widely across the world find themselves in more challenging positions. Some of the teammates may not find it easy to communicate with other teammates. Primarily, it happens because they have never had such acquaintances or their cultures do not permit them to be comfortable with such kind of interaction. Different living standards in various countries as well as dissimilar cultures can make some teammates more comfortable in communicating with advanced technologies. Others may not have adapted yet to advanced technologies such as the Internet as well instantaneous text messaging. Additionally, different time zones can create problems pertaining to planning of group meetings. Differences in time zones make some people work in odd times. Consequently, this reduces their motivation. It also affects coordination adversely. Sharing information and ideas within teams is limited due to existence of communication gaps and inadequate innovation.

Communication styles lead to crises even when team members work in close proximity. Some cultures encourage team efforts in solving complicated problems. However, there are those cultures that discourage such team efforts. In other cultures, individuals learn to solve problems autonomously. This hinders effective team communication. This is dangerous in large organizations since teams work on bigger projects. Moreover, such projects require large investments and customers have higher expectations from such organizations. Ineffective communication culminates to project failure since team members fail to understand their work mates’ strengths and weaknesses. Knowledge sharing is equally very limited. Poor interaction from a teammate frustrates other teammates. Lack of effective collaboration reduces synergy and demoralizes other team members (Huurdeman, 2003). Worldwide Telecommunications is meeting the issue of multicultural diversity directly with the intent of turning it to an opportunity towards promotion of multicultural workplace environment. Difference in cultures affects how a society interacts and understands a company in an affirmative manner. Additionally, project managers in Worldwide Telecommunications promote motivation and creativity by providing flexible leadership. Moreover, these project leaders are also culturally sensitive.

Language barrier is a major hindrance to effective communication and information sharing within a team. Within any team environment, conclusion of tasks by team members depends upon conclusion of a task by every individual. The assortment of different skills possessed by different employees can lead to confusion. Language barrier jeopardizes organizational processes. Team members misunderstand others because of communication gaps. As a result, teams may not achieve their objectives. Working habits vary in multicultural teams. Team members find it difficult to work comfortably with one another.

In some cultures, an afternoon rest remains obligatory. This can seem wacky to some team members, especially to those who have never worked in the same atmosphere. In other cultures, workers take whole one or two months for vacation. This may not be the case in some cultures. Because of this, this can affect productivity adversely of a team as well as the coordination level due to differences in working habits. However, Worldwide Telecommunications has realized that it is indeed possible to use multicultural experiences as well as accomplishments in enhancing customer satisfaction and bolstering customer service. Clients approaching Worldwide Telecommunications for provision of communication services will obtain a globally experienced and globally diverse company.

Effective utilization of cross-cultural teams provides innovative thinking and experience in enhancing competitive positioning of organizations. Cultural differences interfere with project completion in multicultural worldwide business community. In order to attain project goals as well as avert cultural misunderstandings, it is important that project managers are culturally sensitive as well as promote motivation and creativity by providing flexible leadership. Doing business varies from culture-to-culture. Subsequently, enhancing business relations requires technical, sales, personnel and technical training. This is important in helping workers to understand the probable areas that create conflict and communication difficulties across cultures.

To strengthen international communications require that people anticipate areas of commonality. It is important that people from dissimilar cultures find newer approaches in tackling old problems. Creating solutions requires a combination of cultural perspectives as well as examination of problems through different cultural perspectives. Business communication problems arise when participants fail to comprehend dissimilarities in thought processing, traditions and communication practices. Clinging to ethnocentric views in conducting business make a party believe that its culture is innately superior compared to others. Misunderstanding fundamentals in most cross-cultural communication affects everyone. Worldwide Telecommunications endeavors to ensure that subtle ethnocentrism forms do not affect business communication athwart cultures. In fact, it is important to ensure that social organization, face-saving, non-verbal communication; language, technological and environmental considerations, authority conception and time conception do not affect international business communication.

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Today, the workforce is becoming progressively culturally diverse and global. For this reason, both effective intercultural and interpersonal communication have taken centre stage in modern organizations. With the increased globalization, mobility of workers across nations has risen. To excel in the globally competitive corporate environment, proficient business communication is important. Workforce diversity for Worldwide Telecommunications is an asset. The organization has chosen not to ignore cultural diversity because we are living in the age of knowledge economy and globalization. Respecting minority groups remains an imperative in encouraging workforce diversity. Language barrier affects conflict-free communication. Linguistic differences play an important role in business communication. Worldwide Telecommunications has devised translators to enable people to communicate. Attitudes towards dialects and accents create barriers in business communication too. Social organization is defined culturally and therefore, views held by any culture cannot be deemed universal. Worldwide Telecommunications embraces the need to rid off business communication possible judgmental bias.

In some organizations, class structures hinder upward mobility to the detriment of organizational performance. Worldwide Telecommunications has organized cultural programs for its employees to help them comprehend the centrality of embracing cultural diversity in enhancing the company’s position as a leading organization in the telecommunication industry in the world. In some cultures, businesspeople are long-term oriented in the sense that they do not anticipate immediate results (Witte, 2004). Augmenting long-term oriented and short-term oriented businesspeople has been of primary concern for Worldwide Telecommunications.

Business leaders in Worldwide Telecommunications train and motivate multicultural teams to avert personality conflicts. Cultural differences amongst team members executing a project create misunderstanding. This occurs throughout any project lifecycle. Cultural factors like time differences, language barriers, as well as political, religious and socio-economic diversity culminate to a normative guide that prescribes permissible actions. This encourages self-interest to the detriment of the organization. Motivating team members give rise to significant barriers, especially in multicultural project communication. Continuous learning has been given premium by Worldwide Telecommunications with the intent of overcoming this problem. This influences both educational and training approaches towards technology use. Project managers seek to inculcate the organizational culture in newly recruited employees. Toward this end, it becomes necessary to ensure that their cultures do not conflict with those of other people. Managing cross-cultural and international projects requires assiduous multicultural teams. Towards this end, Worldwide Telecommunications places emphasis upon cooperation of all employees regardless of their cultural backgrounds. The company does it by ensuring that all stakeholders embrace the importance of collaboration in knowledge and information sharing. Modern organizations rely upon effective networking in realizing organizational goals.


Worldwide Telecommunications, as the largest and most successful telecommunications company, has realized the need to use multiculturalism as a competitive advantage over its competitors. While most organizations consider multicultural diversity as stigma, the company under analysis seeks to use opportunities posed by multiculturalism as an advantage. Worldwide Telecommunications will utilize diversity training and workshops as a tool to solve the innumerable challenges in the management of diverse workforce and address the adverse effects of discrimination such as staff loss. However, this should not discourage large organizations from recruiting employees from diverse cultural backgrounds. For effective performance, a multicultural workforce is important in global operations. Workforce training and education are helpful in overcoming such challenges.