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The evaluation stage of a campaign is equally important as the other stages of marketing. It entails assessing what campaign methodologies worked and those that did not work and also analyzing if objectives get met. The findings of this evaluation also help as guides for future campaigns.

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Looking at the link between the media in the US and in the UK, there is a number of significant differences, especially in content that has not been imported but rather adopted from the US into the UK and vice versa.

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The theory of uses and gratification is the concept that mass audiences make a dynamic use of what gets offered by the media. This theory asserts that people use the media to satisfy their psychological and social needs.

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Second-wave feminism refers to a time of feminist activity, which began in the 1960s in America and spread in the entire Western world. Second-wave feminism broadened the debate to wide ranges of sexuality, workplace, family, de facto inequalities, reproductive rights altogether with official legal inequalities.

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This paper presents a discussion regarding audience commodities. An analysis of the relationship between the media producers, audience measurement companies, and advertisers in regard to the preferred topic would also be covered.

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The Pantages Theater is built in the Art Deco style of the 1930s and from the outside, this adds a genuine feeling of “a night on the town” that Broadway shows have. The outside is not amazing though and in today’s standards seems very dated and not modern at all.

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